When Accenture Song was formed in 2022, it brought together some of the world’s most respected creative and design agencies under one banner, creating the world’s largest tech-powered creative group.

With more than 17,000 designers, creatives, strategists, and technologists worldwide, it set out to shape the future of creativity at the intersection of design, technology, and business.

In 2024, Accenture Song Nordics launched Play — a platform designed to do exactly that.

Conceived as both a stage and a laboratory, Play positions Accenture Song as a thought leader in the evolving creative-tech landscape, offering forward-looking insights, industry trends, and bold ideas that point toward what’s next.

It has since grown into a series of themed events and a digital hub where experts, clients, and creatives gather to share knowledge, spark innovation, and push the conversation forward.